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Product Name : Practical Statistics for Field Biology

Provides an excellent introductory text for students on the principles and methods of statistical analysis in the life sciences, helping them choose and analyse statistical tests for their own problems and present their findings.

An understanding of statistical principles and methods is essential for any scientist but is particularly important for those in the life sciences. The field biologist faces very particular problems and challenges with statistics as "real-life" situations such as collecting insects with a sweep net or counting seagulls on a cliff face can hardly be expected to be as reliable or controllable as a laboratory-based experiment. Acknowledging the peculiarites of field-based data and its interpretation, this book provides a superb introduction to statistical analysis helping students relate to their particular and often diverse data with confidence and ease.

To enhance the usefulness of this book, the new edition incorporates the more advanced method of multivariate analysis, introducing the nature of multivariate problems and describing the the techniques of principal components analysis, cluster analysis and discriminant analysis which are all applied to biological examples. An appendix detailing the statistical computing packages available has also been included.

It will be extremely useful to undergraduates studying ecology, biology, and earth and environmental sciences and of interest to postgraduates who are not familiar with the application of multiavirate techniques and practising field biologists working in these areas.

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Product Description : Practical Statistics for Field Biology

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Main Features : A Field Guide for Science Writers: The Official Guide of the National Association of Science Writers

This is the official text for the National Association of Science Writers. In the eight years since the publication of the first edition of A Field Guide for Science Writing, much about the world has changed. Some of the leading issues in today's political marketplace - embryonic stem cell research, global warming, health care reform, space exploration, genetic privacy, germ warfare - are informed by scientific ideas. Never has it been more crucial for the lay public to be scientifically literate. That's where science writers come in. And that's why it's time for an update to the Field Guide, already a staple of science writing graduate programs across the country.

The academic community has recently recognized how important it is for writers to become more sophisticated, knowledgeable, and skeptical about what they write. More than 50 institutions now offer training in science writing. In addition mid-career fellowships for science writers are growing, giving journalists the chance to return to major universities for specialized training. We applaud these developments, and hope to be part of them with this new edition of the Field Guide.

In A Field Guide for Science Writers, 2nd Edition, the editors have assembled contributions from a collections of experienced journalists who are every bit as stellar as the group that contributed to the first edition. In the end, what we have are essays written by the very best in the science writing profession. These wonderful writers have written not only about style, but about content, too. These leaders in the profession describe how they work their way through the information glut to find the gems worth writing about. We also have chapters that provide the tools every good science writer needs: how to use statistics, how to weigh the merits of conflicting studies in scientific literature, how to report about risk. And, ultimately, how to write.

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Qualitative Methods in Public Health: A Field Guide for Applied Research Description

Qualitative Methods in Public Health is a comprehensive resource that presents practical strategies and methods for using qualitative research and includes the basic logic and rationale for making qualitative research decisions. This important book outlines the complexities, advantages, and limitations of qualitative methods and offers information and step-by-step procedures for every phase of research¾from theory to study design, data collection, analysis, interpretation, writing, and dissemination. Written for faculty, students, and practitioners in public health research, promotion, and education Qualitative Methods in Public Health will help those with prior research experience expand their repertoire to include qualitative methods.  The book also contains up-to-date illustrations from a  wealth of topics such as reproductive choice, sexual risk and protection, gender relations, and other areas critical to understanding population, health, and disease. Qualitative Methods in Public Health includes 

• Examples of mixed qualitative-quantitative research design
• Guidelines for discussions, sample budgets, and caveats for planning and implementing focus groups
• Sample agenda for training interviewers 
• A summary of needed critical appraisal skills
• Tips on where to publish the results
• Sample brochure to share qualitative study findings with participating communities
• A comprehensive index

Best Field Guide to Medline: Making Searching Simple

Field Guide to Medline: Making Searching Simple by Lippincott Williams & Wilkins

This Field Guide is a beginner's guide to Medline providing simple, step-by-step instructions on the basics of running an effective search strategy using the two most commonly used engines: PubMed and Ovid. Simple descriptions and colorful screen shots show you exactly what to do and how the screen(s) will appear. It tells you exactly what you need to know in order to run a successful search when retrieving medical information.

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