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The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.




Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.




* Provides innovative and powerful tools which can effect organizational change
* Helps organizations share knowledge critical to success in the information economy
* First book on a major emerging trend in organizational change and K.M.

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Consider the unique features of Feature and Magazine Writing: Action, Angle and Anecdotes. Its authors have taught magazine writing at universities for a combined 30 years and have earned success and acclaim for magazine writing and editing. Its comprehensive chapters cover the most complete range of topics ever included in a magazine and feature writing text. Its affordability makes it immediately applicable to the hundreds of journalism programs teaching “magazine writing," “feature writing" or similar courses. Authors Sumner and Miller have written a text that genuinely models its message through lively writing, touches of humor and a conversational tone. Coverage includes content too often missing or deficient in existing texts: finding original ideas; developing strong angles; writing for targeted, niche audiences; practical how-to instruction on the many different types of magazine articles; fresh perspective and advice from professional writers and editors; examples, exercises and sample, illustrative articles; glossaries of publishing terms in each chapter; how to find the best Web sites and databases for background research; and how to locate expert sources who are accessible for telephone interviews. Tightly edited, colorfully written, concise, and moderately priced, Feature and Magazine Writing is the textbook of choice for your future feature writers.

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Collaborative Inquiry in Practice : Action, Reflection, and Making Meaning by SAGE Publications, Inc

Collaborative Inquiry in Practice is an invitation and guide for people interested in pursuing a more imaginative and holistic approach to human inquiry. The reader is guided step-by-step through the theory and practice of collaborative inquiry:

• the key ideas from pragmatism and phenomenological traditions;
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The authors demonstrate how effective collaborative inquiry demystifies research and makes learning more accessible. The guidance provided is equally relevant to professional and academic settings.

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