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The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.




Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.




* Provides innovative and powerful tools which can effect organizational change
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Clinical Epidemiology: How to Do Clinical Practice Research (CLINICAL EPIDEMIOLOGY (SACKETT)) Best Reviews

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The Third Edition of this popular text focuses on clinical-practice research methods. It is written by clinicians with experience in generating and answering researchable questions about real-world clinical practice and health care—the prevention, treatment, diagnosis, prognosis, and causes of diseases, the measurement of quality of life, and the effects of innovations in health services. The book has a problem-oriented and protocol-based approach and is written at an introductory level, emphasizing key principles and their applications.

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The nature of scientific activity has changed dramatically over the last half century, and the objectivity and rigorous search for evidence that once defined it are being abandoned. Increasingly, this text argues, dogma has taken the place of authentic science. This study examines how conflicts of interest--both institutional and individual--have become pervasive in the science world, and also explores the troubling state of research funding and flaws of the peer-review process. It looks in depth at the dominance of several specific theories, including the Big Bang cosmology, human-caused global warming, HIV as a cause of AIDS, and the efficacy of anti-depressant drugs. In a scientific environment where distinguished experts who hold contrary views are shunned, this book is an important contribution to the examination of scientific heterodoxies.

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%$$$ How to Write, Publish, and Present in the Health Sciences: A Guide for Physicians and Laboratory Researchers

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From the acclaimed author of the standard reference on reporting statistics in medicine, this new resource explains how to create effective scientific articles, research proposals, abstracts, posters, and slide presentations. It describes how to write efficiently and how to prepare tables, charts, graphs, illustrations, and images for publication. A wealth of key concepts, practical information, common mistakes, and helpful tips make this book invaluable to novice researchers and seasoned professionals alike. This book is sure to become the leading reference on health-science communications!

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How to Write a Paper is the essential guide for authors wishing to have their scientific paper published. The third edition, written by experienced international editors, has been completely updated and includes a new chapter on electronic submissions. Topics covered include:

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Dr. Ronan Kisch has documented twenty-seven bodywork/massage therapists whose clients-despite grave medical prognoses or life trauma-had unusual, if not miraculous recoveries after having bodywork with these practitioners. Who are these practitioners that have had these successes? What transpired in their sessions that allowed for such miraculous events? What is it that you could do to create these possibilities for yourself and others? Dr. Kisch, who brought to light the psycho-behavioral aspects confronting bodywork practitioners in Beyond Technique: The Hidden Dimensions of Bodywork, now examines the spiritual domain of bodywork.

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How to Write a Paper by BMJ Books




This bestselling guide provides clear instructions on getting published in biomedical journals. Now in its fourth edition, How to Write a Paper has been fully revised and updated to include all aspects on writing each section of a structured paper incorporating the latest information on open access, electronic publication and submission.

Written by editors of leading medical journals as well as publishing experts, this guide is relevant and easy to use for any novice writer wanting to publish in journals.Read more How to Write a Paper

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How to Read a Paper: The Basics of Evidence-Based Medicine

How to Present at Meetings (HOW - How To)

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How to Present at Meetings (HOW - How To)

Designing Clinical Research

Best How Science Works: Evaluating Evidence in Biology and Medicine

How Science Works: Evaluating Evidence in Biology and Medicine by Oxford University Press, USA




One week, red wine is good for the heart. The next week, new reports say it's bad for the health. So which is true? Anyone who's ever read science news with fascination, or who's ever been confounded by conflicting stories will appreciate this book. Taking a look at some true to life contemporary news stories, the author assesses recent studies on topics ranging from vitamin C and caffeine to pollution and cancer. With straight talk and a passion for the whole project of science, he demysifies the cult of the expert and sheds light on the nitty-gritty details of scientific processes. Any scientist loves a challenge, but the biggest challenge of all, observes Jenkins, is shared by scientists and nonscientitsts alike: how to make practical decisions in light of ambiguous evidence. Promising no simple answers, this book does offer excellent food for thought for people pondering that next glass of wine.Read more How Science Works: Evaluating Evidence in Biology and Medicine

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Just A Theory: Exploring The Nature Of Science

+++ Explaining Research: How to Reach Key Audiences to Advance Your Work reviews

Explaining Research: How to Reach Key Audiences to Advance Your Work

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Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers.

As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation.

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· Develop a "strategy of synergy" that makes research communication efficient and effective

· Give compelling talks

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How to Win the Nobel Prize: An Unexpected Life in Science (Jerusalem-Harvard Lectures) by Harvard University Press

In 1989 Michael Bishop and Harold Varmus were awarded the Nobel Prize for their discovery that normal genes under certain conditions can cause cancer. In this book, Bishop tells us how he and Varmus made their momentous discovery. More than a lively account of the making of a brilliant scientist, How to Win the Nobel Prize is also a broader narrative combining two major and intertwined strands of medical history: the long and ongoing struggles to control infectious diseases and to find and attack the causes of cancer.

Alongside his own story, that of a youthful humanist evolving into an ambivalent medical student, an accidental microbiologist, and finally a world-class researcher, Bishop gives us a fast-paced and engrossing tale of the microbe hunters. It is a narrative enlivened by vivid anecdotes about our deadliest microbial enemies--the Black Death, cholera, syphilis, tuberculosis, malaria, smallpox, HIV--and by biographical sketches of the scientists who led the fight against these scourges.

Bishop then provides an introduction for nonscientists to the molecular underpinnings of cancer and concludes with an analysis of many of today's most important science-related controversies--ranging from stem cell research to the attack on evolution to scientific misconduct. How to Win the Nobel Prize affords us the pleasure of hearing about science from a brilliant practitioner who is a humanist at heart. Bishop's perspective will be valued by anyone interested in biomedical research and in the past, present, and future of the battle against cancer.

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The Emperor of All Maladies: A Biography of Cancer

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Nobel Prize Women in Science: Their Lives, Struggles, and Momentous Discoveries, Second Edition

The Beginner's Guide to Winning the Nobel Prize: Advice for Young Scientists

+++ Studying a Study and Testing a Test: How to Read the Medical Evidence (Core Handbook Series in Pediatrics)

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In today's rapidly changing world of clinical practice, old assumptions quickly fall under the weight of new evidence. But to make effective clinical decisions, you must face a deluge of data published in the health research literature.

With this best-selling text as your guide, you'll discover a concise, stepwise program that will help you evaluate clinical studies, identify flaws in study design, interpret statistics, and apply evidence from clinical research to your practice.

Sharpen your analytical skills with these insightful features...

• Step-by-step approach ideal for both students and practitioners guides you through the health research literature, showing you the ingredients that go into a meaningful study, clues to potential study flaws, and ways to apply solid evidence in clinical practice.
• Uniform framework uses a simple six-point framework based on the mnemonic M.A.A.R.I.E. You will learn to evaluate studies in terms of Methods, Assignment, Assessment, Results, Interpretation, and Extrapolation.
• Hypothetical illustrations demonstrate the limitations of today's published studies.
• Unique learning aids—including question checklists, scenarios illustrating study design, and flaw-catching exercises—help you reinforce key facts and retain what you've learned.

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• New "Guide to the Guidelines" section helps you make sense of established and emerging clinical guidelines, and helps you understand the role of these guidelines in practice.
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• StudyingaStudy.com Website is an integral feature of this edition providing interactive materials for all sections of the book. The Website provides practice using the M.A.A.R.I.E. framework, interactive flaw-catching and Selecting a Statistics exercises, self-testing questions-answers and exercises using abstracts from real articles.
• Courses and Journal Clubs can now use Studying a Study and Testing a Test with the help of a special section of the Website.

Clear the path to a new understanding of evidence-based medicine...and integrate today's best evidence into tomorrow's practice. Order your copy of Studying a Study and Testing a Test, Fifth Edition today!

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An update of the classic guide to constructing insightful, well-crafted short stories.

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Best How to Get a PhD: A Handbook for Students and Their Supervisors

How to Get a PhD: A Handbook for Students and Their Supervisors by Open University Pres




This handbook should provide a realistic understanding of the processes of doing research for a doctorate. It discusses such issues as time management, and how to overcome the difficulties of communicating with supervisors, and considers the particular problems of groups such as women, part-time and overseas students. The book also provides practical insights for supervisors and assists senior academic administrators by examining the responsibilities that universities have for providing an adequate overall service for research students.Read more How to Get a PhD: A Handbook for Students and Their Supervisors

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Students and researchers all write under pressure, and those pressures—most lamentably, the desire to impress your audience rather than to communicate with them—often lead to pretentious prose, academic posturing, and, not infrequently, writer’s block.  

Sociologist Howard S. Becker has written the classic book on how to conquer these pressures and simply write. First published nearly twenty years ago, Writing for Social Scientists has become a lifesaver for writers in all fields, from beginning students to published authors. Becker’s message is clear: in order to learn how to write, take a deep breath and then begin writing. Revise. Repeat.

It is not always an easy process, as Becker wryly relates. Decades of teaching, researching, and writing have given him plenty of material, and Becker neatly exposes the foibles of academia and its “publish or perish" atmosphere. Wordiness, the passive voice, inserting a “the way in which" when a simple “how" will do—all these mechanisms are a part of the social structure of academic writing. By shrugging off such impediments—or at the very least, putting them aside for a few hours—we can reform our work habits and start writing lucidly without worrying about grades, peer approval, or the “literature."

In this new edition, Becker takes account of major changes in the computer tools available to writers today, and also substantially expands his analysis of how academic institutions create problems for them. As competition in academia grows increasingly heated, Writing for Social Scientists will provide solace to a new generation of frazzled, would-be writers.

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Writing and publishing journal articles are crucial to scientific careers. Unfortunately, many young scientists find the process of communicating scientific information effectively a complete mystery. By providing practical, readable, and sometimes humorous guidance, this book helps researchers gain the knowledge, skills, and confidence to succeed in communicating about their work.

This seventh edition of How to Write and Publish a Scientific Paper contains 41 chapters focused upon two separate tasks: how to write the respective sections of a scientific paper and how to publish the paper. Other related topics include approaching a writing project, following ethical principles in scientific publishing, preparing oral presentations and poster presentations, writing grant proposals, and working with the popular media. The authors provide considerable guidance on appropriate scientific writing style as well as an extensive list of words and expressions to avoid—and supply the language to substitute for them.

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