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Explaining Research: How to Reach Key Audiences to Advance Your Work

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Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers.

As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation.

This authoritative guide shows how to:



· Develop a "strategy of synergy" that makes research communication efficient and effective

· Give compelling talks

· Build a professional Web site

· Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars

· Write popular articles and books

· Persuade donors, administrators and other key funding decision-makers

· Produce news releases that attract media coverage

· Give clear media interviews

· Serve as a public educator in schools and science centers

Visit www.explainingresearch.com to learn more about the book and additional resources.

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Communication: The Key to the Therapeutic Relationship provides a fundamental overview of therapeutic communication techniques for students who are just beginning their nursing courses. This much-needed text covers communication topics essential in today's health care environment: Communication theories and models Nurse-client relationships Gender and cultural relationships Breaking down communications barriers Empathy, assertiveness, humor, touch, and tears Numerous real-life examples from the author's experience are included, some humorous, some serious. Cartoons illustrate important concepts, and end-of-chapter exercises allow sturdents to practice their communication skills.

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Traditional methodology texts include lots of detailed procedures for carrying out research investigations. This approach is necessary for fledgling researchers but less than ideal for most undergraduates. Overwhelmed by the details, they fail to fully grasp fundamental concepts such as the difference between experimental and correlational designs, the reason that operational definitions are important, and the meaning of statistical significance. They would be better served if instructors focused on the concepts.

Business and industry representatives have expressed considerable dissatisfaction with the level of preparedness of college graduates applying for entry-level jobs. The graduates typically have adequate technical knowledge but are deficient in problem solving, decision making, and other higher-order thinking skills. As a result, their prospects for advancement are diminished.

The author s goal has been to teach the higher-order thinking skills by presenting key research concepts as clearly and interestingly as possible. Not only will students find their employment prospects improved, but once they grasp the concepts they will be better able to appreciate many of the finer details.